My Projects

These two projects, targeting high net-worth users and content creators, demonstrate my comprehensive ability in user insight, product architecture design and business value transformation. In the luxury platform project, I focused on brand tone and member operation logic to build a high-end digital experience that integrates content curation, asset management and personalized services. In contrast, in the creation platform, I took “efficient creation + community dissemination” as the core to open up the whole chain path of content production, trend guidance and activity participation and increase user. The two products are different in style, but they are both different. Although the styles of the two products are different, they are designed with precise strategies around user behaviour, showing my professional ability to balance aesthetics and functionality, user experience and business goals.